I investigate how people
work, play, travel, shop and communicate in their
at work or while they're on
the go. I manage research projects start
to finish; from planning, fielding and
analysis to presenting the final research
findings and recommendations. My research toolkit includes
such methods as:
process & task analysis
- camera studies
online & in-person surveys
secondary research analysis
With research findings in hand
I work closely with
marketing directors, business analysts, interaction designers and product
managers to determine which process, service, interface, product or campaign
should be built and why. My strategy sessions can take the form of:
- design workshops
- iterative design
Customer confusion can be the death kiss of any design.
Testing concepts early in the design phase allows me to pinpoint which design
elements might present problems that could ultimately result in product rejection.
Want to reduce the risk of customer frustration?
I can present design
real people via:
- remote usability
- online feedback panels
I'm all ears!
ask [at] politemachines.com